What We Do > Marketing
Marketing is where the entire process of promoting your company begins. The discipline covers a wide scope – defining your company’s purpose, creating a brand, determining the viability of your products and services, finding your niche in the global or local marketplace, understanding your customers…the list goes on.
Because we specialize in authentic communications and conveying messages that inspire, inform and persuade, we focus on these core components of marketing:
- Helping you refine your brand and messages so they will resonate with your targeted audiences
- Discover your business’ unique quality that will set you apart from a crowded field of similar companies
The First Step in Marketing – SWOT Yourself™
The S.W.O.T. analysis, or what we like to call "SWOT Yourself™", provides an evaluation of the strengths and weaknesses of your company along with the opportunities and threats its facing. You can also use this important marketing tool to evaluate your competition. The questions you will ask – and answer – are:
- What are your strengths – what inner qualities does your company that will help it achieve its goals?
- What are your weaknesses – shortcomings that you will have to overcome in order to achieve the success you want?
- What opportunities exist in the marketplace that you can grab?
- What threats does your company face from social, cultural, economic, environmental or other external areas?
This diagram will give you a visual reference:
SWOT Yourself™ uses competitive analysis to gather crucial external data that goes into the overall process of understanding your position in the marketplace.
The answers we uncover will assist you in preparing strategies – your roadmap - to enhance your ability to achieve the sales results, market share, media coverage or other goals while minimizing risks.
Producing Effective Marketing Strategies
Think of your marketing plan or marketing strategy as a road map. Your destination is your goal. The points along the way are the tactics like advertising, branding, public relations, newsletters, Web site development, copywriting, and other essentials. The plan need not be hundreds of pages long – just detailed enough to give you and your stakeholders the confidence to know the direction the company is headed…and how it will get there.
Your marketing plan also serves as your authentic communications plan to successfully reach your desired audiences.
Let Dancing Rabbits take the plan you scribbled on a cocktail napkin and make it into a results-oriented, revenue-producing road map to success.
Call us today at (425) 220-9775 to get started.