What We Do > Public Relations
At Dancing Rabbits, we define public relations as the art of reaching out and establishing authentic connections with your audiences to that, ultimately, will enhance your brand and reputation. Public relations a.k.a. PR supports the marketing function of building awareness of your products and services
When we say “audience,” we’re talking about customers, employees, shareholders, vendors, stakeholders, reporters and editors of your local newspapers, TV news and business talk radio, and anyone you may want to connect with.
And much of the work that public relations does even extends into customer service and employee relations. Having common goals, messages and methods across an organization ensures the connection needed to increase authenticity and sales.
Our Public Relations Services:
- Strategizing campaigns and programs that will build awareness, credibility and media exposure
- Working with journalists on stories for print, broadcast and online
- Positioning your company and specific individuals as reliable and knowledgeable experts and sources of information
- Monitoring the media channels to learn what people may be saying about you, your company, your products (see Competitive Intelligence)
- Building goodwill for your company by publicizing your events, i.e. community event, charity sponsorship, presentation by key managers at trade shows and other business events, etc.
- Coordinating media tours
- Writing and editing newsletters, press releases, media kits, and other copy
- Designing and managing online press rooms
- Working with professional photographers and videographers to acquire the visual material for advertising projects, documentary use, and online videos.
To find out how our PR approach can help you create authentic communications with your audiences, call us today at (425) 220-9775.