What We Do > Reputation Management
Your reputation is truly your most valuable asset in authentic communications. It affects your credibility and the perception your audience has for you, your company and its products or services. Your good name is the core component in the success of authentic communications and creating rewarding connections with your audiences.
Imagine this scenario:
You get a phone call from a local TV news reporter wanting your response to allegations that you demand employees work off the clock without being paid. Later, a customer says she heard that you use substandard materials that make your product prone to breakage. Then you learn about the former employee you fired a couple months back for excessive absentism is posting comments on various blogs to “air out the dirty laundry" about your company. Meanwhile, the venture capitalist you’ve been courting to invest in your expansion hears these allegations and backs out of the deal.
How did this happen? Was there anything you could have done to prevent this problem? How are you going to handle those false accusations besides hiring an attorney?
Reputation Management is Crucial to Your Success
With the advent of the Internet, one of public relations' core purposes has become more specialized. Called "reputation management", this process encompasses the building, tracking, managing and repairing a company’s or an individual’s good name when allegations, negative rumors and outright lies abound. Being “proactive” is the best defense.
We use many of the competitive intelligence research tools to assist us in tracking and managing your business reputation. When you become aware of a potential problem, an action plan can be created to thwart it. In the very least, you may have a bit more time to handle the news emotionally before a response has to be given.
Don’t wait – take the proactive step in safeguarding your reputation by calling us today at (425) 220-9775. We stand ready to help you maintain and protect your good name.