What We Do > Web Solutions >
Search Engine Marketing & SEO
(a.k.a. Search Engine Optimization)
Search engine marketing is crucial to your online success and encompasses key tactics – keyword and keyphrase research, creating a “search engine” friendly site, writing optimized copy for each of your pages, tracking Web traffic, and planning and executing online marketing via pay-per-click advertising.
The first step in search engine marketing is keyword and keyphrase research. We work to discover what words or terms your prospective customers are using on Google, Yahoo!, Ask.com, MSN and other engines to find products or services like yours.
Once we have those keywords and keyphrases, we start with search engine optimization - making your site friendly to both prospective customers and the search engine software called "spiders" or "bots" that gather the information on your site to be indexed in the search engine database.
During this time, we start with SEO copywriting for each of your pages using your keywords and keyphrases as naturally as possible.
If your site is brand new, it’s time to get it listed in those Web directories that will boost your credibility and visibility. We'll also work on getting quality links to your site (like helping you with blogs, getting articles written about your company, etc.).
Now it's time to keep a watchful eye on your Web traffic reports and other stats so we can make whatever necessary adjustments are needed to keep on track to your objectives.
A word of caution – organic search engine marketing takes time. No one can control how the search engines do what they do. Those who try to break the rules run the risk of getting caught and their site banned.
At Dancing Rabbits, we believe in integrating your online and offline marketing efforts to ensure maximized results, traffic and opportunities with minimized cost. For instance, your successful pay-per-click keywords may be driven by your TV commercials, print ads or features about your company’s products in a trade show publication. Or vice versa.
Call us today at (425) 220-9775 and find out how you can put our search engine marketing expertise and experience to work for you.