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SEO Copywriting
You’re probably wondering, “What the heck is ‘SEO copywriting’? Isn’t it just a fancy term for writing copy?”
Yes…and no.
SEO copywriting in fact does use traditional copywriting techniques like creating a sense of urgency (“offer ends…”) or using headlines that shock, play on words, or create curiosity (like the quotes appearing atop each page on our Web site) that draws the reader in to read more. The object of your copy is to prompt a sale. Copywriting focuses the benefits of your products and services and instigating your prospective customer to buy (or some other action you want them to take).
In addition to those objectives, SEO copywriting “feeds” the search engines with rich content. Using your keyword or phrase throughout the page contents will help your page improve its rank on the search engine results pages. This helps drive traffic to your site. Once there, SEO copywriting helps guide them through your site - getting them to learn more about how you can fulfill their needs or desires.
Will SEO Copwriting Guarantee Top Rankings?
The content of your site is the "heavy hitter" in your efforts to improve page rank. We also look at incorporating your keywords and keyphrases in the meta tags, page title, headings, using them as hyperlinks in your site. Don't forget, having quality links from other Web sites to yours, getting media exposure (i.e. quoted in an article or full interview), your offline promotional efforts, competitor activities, and much more play into how well you place on the results pages.
While the rule of thumb for word count on an optimized Web page is around 250 words, we’ll write for what’s appropriate to make a sale (or instigate the desired action).
Call us today at (425) 220-9775 to find out more how our SEO copywriting services can help you improve your search engine page rankings.