What We Do > Web Solutions
When developing your online strategies, we always keep in mind the "user experience" - how a Web visitor will experience surfing your Web site. Taking the information from the results of SWOT Yourself™, we create a preliminary plan for the structure and content of your Web site that visitors will find easy to navigate, read and take action.
That plan is further refined as we then move through the next step:
• Search Engine Marketing
Search engine marketing covers the entire process of marketing your web site on search engines ranging from keyword and keyphrase research to pay-per-click advertising. Understanding Web traffic analysis will give you the data needed to determine what strategies are working and understand how your customers are finding your site.
These results are then put into this stage:
• Search Engine Optimization
"SEO" is the process of gaining page rank through using the right keywords or keyphrases strategically on the pages of your Web site where the spiders love to look.
We're now ready to start developing your Web content, keeping focused on your business goals, the objectives of your Web site, and the results of the keyword research:
• SEO Copywriting
What makes SEO Copywriting so unique is its delicate balance between "feeding the bots" and writing copy that prompts your Web visitor to take the action you want them to take.
You're probably wondering when we'll get around to actually building your site. While we may have share some "conceptual ideas" in the very beginning, we wait until we have done the above steps in order to have a clear understanding of how to market your site to the search engines and customers. Only then can we move into the "real" design phase.
• Web Design & Development
Web Design - our philosophy is quite simple: make your site as user- and search engine-friendly as possible. We're here to help you create a Web presence that will build your brand, inform and engage prospective customers, and bring them back time and again to buy what you have to offer.
Just as in every other aspect of your business, your Web site must be thoroughly planned and integrated into your marketing plan to truly support your overall efforts and achieve those goals. It ultimately saves time and money - both of which are important to your bottom line.
Call us today at (425) 220-9775 to get started achieving the results you want from your online operations!